Our website contains deep integration with the Open Graph of Facebook which enables you to get organic traffic to your content. This is dependent on the settings chosen by our site administrators. With this Open Graph integration, for all your content which have a Facebook Like Button, a corresponding Facebook Page will be automatically created. Your content’s Page will show up in the same places that Facebook Pages show up around Facebook. This means when a visitor Likes your content by clicking on the Facebook Like button on your content, a connection is made between your content and that user. In this case your content will also be shown in the “Likes and Interests” part of that visitor’s Facebook Profile. If you have linked your site account with your Facebook account, you will be able to publish updates to all those people on Facebook who have Liked your content by using the “Admin Page” link next to the Facebook Like button.
If you have linked your site account with your Facebook account, you will be able to post updates to people who have Liked your content via Facebook Like button in the following ways:
1) From your content’s page, click on the “Admin Page” link next to the Facebook Like button.
2) On Facebook, in the right-most drop-down in the header, under “Use Facebook as”, choose the Page corresponding to your content.
When you have reached the Facebook Page corresponding to your content, you can post updates from there to all those people who have Liked your content via the Facebook Like Buttons. Your Facebook Page stories will display in the Facebook News Feed of anyone who has clicked the Facebook Like button on your content.
The Insights link enables you to view the Insights of the Facebook Page corresponding to your content. These Insights provide you overall metrics for your content’s Facebook Page.